Dupri resumed his executive production role for Bow Wow's next album, Wanted (2005), and good fortune resulted. A couple well-charting singles did result, though - "Let's Get Down," featuring Birdman, and "My Baby," featuring Jagged Edge - and the album did boast some first-rate production work, including more beats by the Neptunes.
Released by Columbia, the album was a commercial disappointment, peaking at number three on the album chart yet selling less than a million copies in the long run. Meanwhile, Bow Wow's debut album, Beware of Dog, also became a major hit, selling over two and a half million copies its commercial success was partly due to the popular follow-up single "Bow Wow (That's My Name)," featuring Snoop Dogg, and a pair of subsequent minor hits, "Puppy Love" and "Ghetto Girls." Bow Wow's second album, Doggy Bag (2002), was another major success it peaked at number six on Billboard's album chart, eventually going platinum, and it featured two strong singles, "Thank You" (which prominently samples the Cars' 1981 hit "I'm Not the One") and "Take Ya Home" (produced by the Neptunes during their prime).īow Wow broke off his relationship with Jermaine Dupri for his third album, Unleashed (2003). and U.K., charting at number one on the stateside R&B and rap singles charts. The song featured the So So Def female R&B group Xscape and became a Top 20 hit in both the U.S.
Under the guidance of Dupri - who had previously guided other kid rappers, namely Kris Kross and Da Brat, to mainstream success - and songwriter/producer Bryan-Michael Cox, the young rapper was primed for success.īow Wow's debut single, "Bounce with Me," was released in summer 2000 and appeared on the soundtrack to the Martin Lawrence film Big Momma's House. A subsequent relationship with Jermaine Dupri and his So So Def label proved more fruitful for Bow Wow. Successive film appearances included Johnson Family Vacation (2004), Roll Bounce (2005), and The Fast and the Furious: Tokyo Drift (2006).īorn Shad Gregory Moss on March 9, 1987, in Columbus, OH, Bow Wow began his rap career as Lil Bow Wow, a moniker acquired during his brief relationship with Death Row Records, then the home of Dr. In addition to his music career, Bow Wow also found regular work in Hollywood, beginning with Like Mike (2002), a star vehicle for which he recorded a soundtrack. At only age 13, Bow Wow made his rap debut on Beware of Dog (2000), a double-platinum Top Ten hit, and though he struggled to rival such breakout success in the years that followed, he persevered impressively, maturing as an artist (as well as a man) and releasing a series of albums that met varying degrees of commercial success.
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